The ZXEB11 is a hands-free electric breast pump designed for comfortable and convenient breastfeeding. It emphasizes painless operation and incorporates a massage function to stimulate milk flow. The 'Pam Susu' part of the name suggests it's targeted towards Indonesian or Malay-speaking markets ('Pam Susu' translates to 'breast pump'). Key features include hands-free operation for multitasking, electric power for consistent suction, and a massage mode for enhanced milk production. The product aims to provide a painless and efficient breast pumping experience.