This product is a hands-free, portable electric breast pump designed for comfortable and efficient milk expression. It features a built-in breast massager for enhanced milk flow and aims to be painless during operation. It's wireless for ease of use and rechargeable via a USB cable. The name also indicates it's marketed towards a Malay-speaking audience (Pam Susu) and Chinese-speaking audience (电动吸奶器). Key features include its portability, hands-free design, massage function, and focus on painless milk extraction.