This is a wearable, hands-free electric breast pump designed for convenience and portability. It offers wireless operation and is marketed under the Mamakiddies brand. The product includes features or models labeled 'CHARM,' 'DUFLOWPLUS,' and 'PUMPO,' potentially indicating different settings, features, or versions within the product line. The term 'Pam Susu' suggests this product is targeted towards the Malay-speaking market (Pam Susu meaning Breast Pump). It emphasizes a hands-free experience allowing the user to pump breast milk while multitasking.